It is the unique innovation in Adidas's history
时间:2010-08-04 来源:liqin0424
It is also produced after Adidas's new ads "Write The Future", the shoe company's division in Spain has set up digital pinball machines promoting its Elite Series of cleats/football boots in its Madrid and Barcelona locations, unveiling the interactive installations during the ongoing World Cup. Not just perfect in ads, Adidas company wants to establish an image that Adidas shoes are high-nechnology, wear them can be the best in football field. So indeed in Adidas's Mercurial Superfly Vapor II soccer shoes, which C Lo wear in World Cup.
It is the unique innovation in Adidas's history, Adidas unveiled its splashiest innovation, in advance of the 2010 World Cup: The Mercurial Superfly Vapor II Adidas shoes. Aside from the hotrod looks, the most intriguing innovation was the "adaptive traction technology," which allows the pegs of the cleats to actively adjust to turf conditions.
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By sharing the journey and, more especially, the challenges encountered along the path we get to a place that is actually electrifying and not regularly seen . We believe that by giving everyone a glance behind the scenes in the lives of these sportsmen, we are really encouraging them to try their own journey. '