A new destination for Offshore Outsourcing

" South and Central America are struggling to promote their outsourcing competitiveness," said Mark Minevich, international principal and strategic advisor of Going Global Ventures, a consulting company that specializes in outsourcing in New York. He recently completed a thorough research on outsourcing destinations that ranked and assessed countries across the globe..

According to the report's "Future Growth Index," Costa Rica is the current leader in the region which ranked the third place in the Central American country behind only India and China. But this may be different soon. "Costa Rica will improve its competitiveness. Only in this way could they possibly maintain the population growth and skilled workforces necessary to remain attractive to source nations," Minevich said. "By the year of 2015, we totally hope Brazil rise to number four and Costa Rica would drop from the top 10. Due to its large population, the creativity of its engineers and government programs supporting the IT-outsourcing industry."

Brazil has huge potential, Minevich told CRM Buyer that countries like Mexico and Brazil are making profits from the popularity of "nearshoring" business, say, outsoucing to countries nearby, which are close to the source country culturally and geographically,.

The NeoIT vice president of corporate development, Eugene Kublanov, said he is seeing two trends. One is that service providers based in Central and South America are making efforts to market and sell to U.S. clients.i The other s that governments in Central and South America are focusing on developing their markets into nearshoring or offshoring destinations for U.S. clients by putting in place policy and infrastructure to support the demand. As far as Kublanov was concerned , although the flow of offshore business to South and Central America is increasing, the competition from offshore service providers in Asia and Eastern Europe is tremendous. .He said that to chanllenge competitive offshore players, South and Central American offshore service providers need to mature fast in their U.S marketing and sales.

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